Most affiliate program owners say 80% of their affiliate sales come from 20% of affiliates. Here is the difference between top 20% affiliates and the rest.
Most affiliate program owners tell their affiliates how to "sell," such as providing templates of sales copy and saying where to advertise. Unfortunately, "selling" isn't the best way to promote affiliate programs. You can convince people to buy affiliate products at your site; however, your affiliate link sends people to the affiliate program owner's sales page, where they will get another sales pitch. This is how to send people away.
Rather than selling the products, write articles related to the products. If your articles are good enough to make people think you know what you are talking about, you can send a lot of people to the affiliate program owner's site by just mentioning the products. (You don't even need to recommend the products.) On top of that, you will have a better conversion rate. Ken Evoy of SiteSell.com calls this "Pre-Selling." You can learn more about Pre-Selling by reading the e-book, The Netwriting Masters Course. (Download the book for free.)
There is an even more effective way to make money on affiliate programs. Maybe you've already heard about Rosalind Gardner of sage-hearts.com. She is probably the most successful affiliate on the Net. She is an affiliate of several dating sites. Instead of selling or recommending any of them, she writes reviews of each site, good and bad. So, visitors can find enough information on which service is the best for them. She is helping visitors to make good decisions, rather than selling. Once people find the service they like, there is nothing to stop them from buying. This is how she gets high conversion rates. Also, because she is an affiliate of all reviewed sites, no matter which site visitors pick, she will get commissions. High demand of dating sites has contributed to her success, but why don't you mimic this winning technique for other products or services?
© February, 2004