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Product Names That Sell

     Every product has a name, but not all names are the same. A clever name can sell more.

Descriptive Names

     The most common product names are given by manufacturers, like "Nikon Coolpix S6000" or "Nikon Coolpix S8100." If you were a manufacturer's employee, you'd know all the details of the products by those coded IDs. However, the general public won't have any clue. Fortunately, to make it clear, you just need to add brief descriptions to the name, i.e.

  • Nikon Coolpixs S6000, wide angle, 7x zoom
  • Nikon Coolpixs S8100, HD movie

Now, people can tell the differences between those two products. This is such a simple thing, but it means visitors no longer have to click every link on your product list and check each product's details. They can now just click the links with features they are interested in. As a result, visitors can make buying decisions before changing their minds.

SEO Friendly

     Descriptive names also help with Search Engine Optimization (SEO). For example, when an Internet user searches for "wide angle digital camera", it is obvious that "Coolpix S6000 wide angle 7x zoom" will be ranked higher than "Coolpixs S6000." Moreover, today's search engines give heavy weight to the relevancy of search keywords and anchor texts (clickable text). If you use descriptive names as anchor text, you can achieve even better search result rankings.

Own Products

     Of course, you can use the same technique on your own products. You can give your products any name you please, i.e. "Safety Plan" or "Fully Loaded Plan." When you post those names on your website, make sure to add descriptions to them, like

  • Safety Plan, computer virus removal
  • Fully Loaded Plan, virus removal, data backup

Even though you have no previous knowledge of the products that I've just made up, with a few extra words, you know what those products are. This clarity will boost your sales.

© July, 2011