Dear Potential Make Your Price Sell! Owner, Pricing is the single most important marketing decision you'll ever make. It's the only "P" of the famous "4Ps of Marketing" (Price, Product Development, Place [Distribution], Promotion) that brings money INTO your company and your individual pocket. You have to make a profit or you won't survive... and your goal should be to maximize profit WHILE STILL DELIVERING GREAT VALUE. Definitely, the perfect price is critical to your commercial future. But perfect pricing does more than just maximize profits -- it LEVERAGES them... MAXIMUM Profit + SATISFIED Customers = LIFETIME SUPPORTERS of Your Business... which is every merchant's or service provider's ultimate long term goal. Make Your Price Sell! (MYPS!), the Free Book, will make you a pricing expert. There is more information in this book about pricing than there is on the rest of the Internet -- yes, amazingly, it's a neglected subject... which makes perfect pricing a particularly powerful and useful strategy for you to gain an edge. This book will show you how you can clearly identify your product's most profitable price point. It's our hope that you'll see that the most cost-effective way to DO it is by using the full MYPS! survey system. :-) The MYPS! survey is a NEW kind of pricing survey with integrated server-side statistical analysis. It's what Fortune 500 companies pay pricing experts tens of thousands of dollars to do. NOW, you can do the same at a small fraction of that cost. It's powerful. Accurate. Fool-proof. Automated. MYPS! takes full advantage of the Web's reach, speed, user-interactivity, and programmability. Through MYPS!'s scientific survey, you will able to pinpoint the Perfect Price (TM) -- the *exact* price that allows you to MAXIMIZE profits... AND that reflects what your target group is PREPARED to pay for your product or service. A WIN-WIN situation for both sides! As well, let's not forget about how crucial MYPS!'s one-of-a-kind survey is for a feasibility study. Why go through the cost of producing a product or offering a service if people won't pay a price that allows you to make a profit? Terminating an unprofitable concept can save you years and tens of thousands of dollars. Getting the price right, the FIRST time, saves you time and money. It's income by default. :-) -- In the MYPS! folder, you will find 2 files... 1) ReadMeFirst.txt -- that's what you are reading now! 2) MYPS!.pdf -- The MYPS! Free Book provides you with background knowledge about key pricing/business models and clearly illustrates how the MYPS! survey identifies, with masterful precision, the Perfect Price every time. Please note... Chapter 1 focuses on how to get the most out of the Guide. It explains the linking, navigational, viewing and search features of the book. Try them yourself when you are finished here and get a feel for the "controls". -- Ready to begin? DOUBLE-CLICK on "MYPS!.pdf" to open the file. Once you are finished reading the MYPS! Free Book, you can order MYPS! directly at... http://myps.sitesell.com/thatswise.html Start reading now and discover your product's most profitable price. And here is some more good news... From the moment you buy an MYPS! survey, you are less than 50 minutes away from having your pricing survey up and running... well on your way to identifying the PERFECT PRICE! All the best, Ken P.S. You need ADOBE ACROBAT READER 3 (or higher) to use the Guide. If you do not have it, please download now. It only takes a few minutes to download and install this free software. > http://www.adobe.com/products/acrobat/readstep2.html