| Claims compliance with spam regulations |
Claims compliance with Senate Bill 1618 |
Claims compliance with Section 301 |
High
De-merits
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Less
De-merits
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| Claims compliance with House Bill 4176 |
Talk about a check or money order |
lots of "^" |
| "AMAZING" in caps |
"GUARANTEE" in caps |
"PROFITS" in caps |
| "No question asked" like phrases |
Offers a full refund |
"for free" |
| "completely free" |
"no cost" |
"100% garanteed" |
| Discusses money making |
Talks about bulk email |
"Dear [e-mail address]" |
| "Dear Friend" |
"Dear [something]" |
"Dear Somebody" |
| Urges you to call now |
Contains a tollfree number |
Wants you to do business online |
| Talks about lots of money |
Talks about opting in |
Talks about direct email |
| Talks about mass email |
Talks about email marketing |
Tells you it's an ad |
| Instructions on how to increase [something] |
Talks about only e-mail addresses on CD are useful |
Gives an excuse about why you were sent this e-mail |
| Claims you actually asked for this e-mail |
Claims you can be removed from the list |
"if you do not wish to receive any more" |
| Claims you were on a list |
Tells you how to stop further e-mailing |
Claims to be legitimate email |
| Claims you might have received the message by mistake |
Claims not to be spam |
Talks about future mailings |
| "Viagra" |
"Natural Viagra" |
"Herbal Viagra" |
| "Targeted Traffic / Email Addresses" |
Offers a limited time offer |
Tells you about a strong buy |
| Claims to honor removal requests |
Incorporates a tracking ID number |
Gives information about an opportunity |
| Offers a stock pick |
Offers a stock alert |
Talks about Standard investment opportunity |
| Offers a free consultation |
Contains a large block of hexadecimal code |
Asks for credit card details |
| Asks for a billing address |
A WHOLE LINE OF CAPS |
Tells you to click on a URL |
| Asks you to click below |
Asks you for your signature on a form |
"Instant Access" button |
| University Diplomas |
"Prestigious Non-Accredited Universities" |
Click-to-remove link starts with "mailto:" |
| Gives instructions for removal from list |
"This is not spam" |
"We strongly oppose the use of spam email" |
| Mentions Spam Law "H.R. 3113" |
Mentions Spam Law "UCE-Mail Act" |
Information on getting a larger penis or breasts |
| Impotence cure |
Information on how to work at home |
Information on home employment |
| "No experience needed" |
Information on mortgage rates |
obfuscating the word "mortgage" |
| "take action now!" |
Asks you to fill out a form |
Includes a URL link to send an email |
| Includes a form which will send an email |
Includes a link for AOL users to click |
illegal Nigerian transactions |
| "[some] million dollars" |
$NNN.N Million US
NNN.N Million USD
NN.N Millions |
"Temple Kiff" |
| "CBYI" |
Contains "My wife, Jody" testimonial |
"Gentle Ferocity" |
| "Vjestika Aphrodisia" |
"Toner Cartridge" |
Doing something with my income |
| "You'll be amazed" |
Resistance to this e-mail is futile |
Tells you this is a great offer |
| "subject to credit approval" |
Contains G.a.p.p.y-T.e.x.t |
"URGENT BUSINESS" |
| "earn $NNN.NN per week" |
"for only NN cents/dollars a day" |
"for only $NN.NN |
| Claims you should read all of this e-mail |
"Money back guarantee" |
"no catch" |
| "no obligation" |
"You won't be dissapointed." |
"Serious Enquiries Only" |
| "Risk free" |
"As seen on national TV" |
"Not intended for residents of [somewhere]" |
| "COPY ACCURATELY" (Common pyramid scheme phrase) |
"See for yourself" |
Offering you a vacation |
| "Why Pay More?" |
"Congratulations you've been ..." |
"Sign up Free Today" |
| "Free Cell Phone" |
"FREE PREVIEW" in caps |
"FREE ACCESS"Contains in caps |
| "Free Leads" |
"Free Offer" |
"Offer Expires [sometime]" |
| "Free Quote" |
"FREE INSTALLATION" in caps |
"FREE SAMPLES" in caps |
| "Free DVD" |
"Free Investment" |
"Investment Decision" |
| "Free Trial" |
"Free Membership" |
"Free Website" |
| Offering you a credit cards |
"No Credit Check" |
"Avoid Bankruptcy" |
| "Credit Bureaus" |
"Accept Credit Cards" |
"Eliminate Bad Credit" |
| "Compare Rates" |
"Lower Interest Rates" |
Save Up To $NN.NN / NN% |
| "Lower Monthly Payment" |
"Consolidate Debt and Credit" |
Calling Creditors |
| "Refinance Home" |
Talks about search engine listings |
"No Purchase Necessary" |
| "No Strings Attached" |
"No Fees" |
"No Medical Exams" |
| "No Age Restrictions" |
"No Gimmick" |
"No Investment" |
| Requires Initial Investment |
"No Inventory" |
"Buy Direct" |
| Drastically Reduced |
Do it Today/Now |
"Act Now! Don't Hesitate!" |
| "What are you waiting for" |
"Supplies are Limited" |
"Find out [something]" |
| "Marketing Solutions" |
"Direct Marketing" |
"Additional Income" |
| Potential Earnings |
"The best Rates" |
Promise you [somthing] |
| "Amazing Stuff" |
"Cash Bonus" |
"Shopping Spree" |
| "Gift Certificate" |
Talks about Losing Weight |
Offering Long Distance Phone |
| "Reverses Aging" |
"Cable Converter" |
"Luxury Car" |
| "Removes Wrinkles" |
Will not Belive your Eyes! |
"While you Sleep" |
| "While Supplies Last" |
Claims you are a winner |
"Special Promotion" |
| Offers Free Passwords |
Talks about Hidden Charges |
Get Started Now |
| "GET IT NOW" in caps |
"Only $NN.NN" |
"Save $NN.NN" |
| "Financial Freedom" |
Stock Disclaimer Statement |
"Satisfaction Guaranteed" |
| Talks about prizes |
"Weekend Getaway" |
"Human Growth Hormone" |
| giving something away |
Offers Extra Cash |
"Get Paid" |
| "Cancel at any time" |
"Can not be combined with any other offer" |
"New Customers Only" |
| "Meet Singles" |
"Join Millions of Americans" |
"Be your own boss" |
| Claims not a Multi Level Marketing |
"Unclaimed Money" |
"Serious cash" |
| Collect Child Support |
"Free Grant Money" |
"Refinance your home" |
| Claims you registered with some kind of partner |
Orders shipped by priority mail |
Trying to sell insurance online |
| "Stop Snoring" |
"Apply Online" |
Month Trial Offer |
| "UNLIMITED" in caps |
"Lowest Price" |
"on Sale" |
| Once in a lifetime ... |
"More Internet Traffic" |
"No Middleman" |
| Terms and conditions |
Click-to-remove URL with PHP/ASP |
Don't delete the e-mail |
| "Free Hosting" |
Claims spam helps the environment |
Claims not to be selling anything |
| Prices won't Last |
"This is not junk email" |
Says: "to be removed, reply via email" or similar |
| "Achieve Wealth" |
Contains a Privacy Statement |
Subject has exclamation mark and question mark |
| Subject contains a unique ID |
Subject contains lots of white space |
Subject is all capitals |
| Subject: is empty or missing |
Lots of entries in Cc |
Character set doesn't exist |
| Subject contains G.a.p.p.y-T.e.x.t |
Subject contains "FREE" in CAPS |
Subject starts with dollar amount |
| Subject starts with "Free" |
Subject starts with "Hello" |
To: username at front of subject |
| Subject talks about losing pounds |
Subject talks about savings |
Please read this! |
| Subject contains "Your Membership Exchange" |
Uses a numeric IP address in URL |
'remove' URL contains an email address |
| URL of CGI script called "unsubscribe" or "remove" |
URL of page called "unsubscribe" |
URL of page called "remove" |
| Includes a URL link to send an e-mail with the subject "remove" |
Includes a link to send a mail with a subject |
Includes a 'remove' e-mail address |
| If you send an e-mail you will be Opt-Out |
If you want to subscribe ... |
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